New rules to provide greater clarity for consumers on broadband speeds come into force

News /

A new Code of Practice requiring internet service providers (ISPs) to give customers a true picture of likely broadband speeds at the point of sale comes into force tomorrow, 5 December.

The voluntary Code, to which ISPs covering over 95 per cent of broadband customers have signed up, is designed to provide greater clarity for consumers and reduce the potential for consumers to be misled over what speeds they are able to achieve at home.

Ofcom has also published a guide for consumers of what to expect from an ISP when taking a new home broadband service and provides troubleshooting tips if consumers are not getting the speeds expected.

The full news release and video can be found here: www.ofcom.org.uk/media/news/2008/12/nr_20081204

David Orrell