PhonepayPlus has today published a consultation on its new Strategic Plan for 2011/14. The document sets out the key elements of the Plan for consultation with stakeholders, before the final Plan is published later in 2010.

PhonepayPlus published its first Strategic Plan covering 2008/11 in 2007. The objectives of this first Plan included developing a more proactive approach to consumer protection through building effective relationships with the industry. The aim of this industry outreach was to increase compliance with regulation through better understanding on both sides and also to ensure PhonepayPlus’ work was informed by the needs of industry.

This strategic approach has led to a significant decrease in the levels of consumer complaints about premium rate services and has reduced the level of serious consumer harm in the market. Engagement with the industry has also led to the development of a new, more targeted regulatory framework comprising of a flexible, outcomes-based Code of Practice and an industry Registration Scheme, both launching in 2011.

The objectives set out in the new draft Strategic Plan for 2011/14 are designed to underpin the next stage of development of PRS regulation, building on the success of the current plan. Paul Whiteing, PhonepayPlus’ Chief Executive said:

“PhonepayPlus is putting in place new processes and structures that will mean we can better protect consumers by closer working with the industry. Together with the new Code and industry Registration Scheme, this will help us build-in compliance to premium rate services and continue to build consumer trust in the market.”

The consultation will be open for 10 weeks, closing on 12 November 2010, and PhonepayPlus seeks responses to its proposals from consumers, the industry and other stakeholders.

Click here to read PhonepayPlus’ consultation on its Strategic Plan for 2011/14.