Ofcom has published its 2011 Internet use and attitudes bulletin – a round-up of key internet metrics across a variety of groups within the UK, based on its regular Technology Tracker and media literacy surveys.
Key points include:
- Three-quarters (76%) of UK adults aged 16+ say they have internet access at home, and 74% say they have broadband access at home.
- Thirty-two per cent say they go online via their mobile phone. Fifty-seven per cent of 16-24s say they do this compared to 2% of those aged 65+. One third (33%) of people in urban areas say they go online via their mobile, compared to 23% in rural areas.
- Seventy-one per cent of those with home internet access say they buy things online, and this does not vary by sub-group. However, other types of activity vary considerably – for example, 48% of those in ABC1 households say they look up information on government or council websites, compared to 19% of those in DE households.
- Nearly two-thirds of internet users (64%) say they are confident installing security features. Men (72%) are more likely to say this than women (56%).
- Among non-users, there are low levels of interest in various aspects of the internet, such as email (16% interested); and buying things (13% interested).
- Among non-users, ‘proxy’ use of the internet by someone else on their behalf stands at 21%. Eleven per cent of those not intending to get the internet cite cost as their main reason, and 47% cite a perceived lack of interest – up seven percentage points on 2010.